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Why Tech WON'T Fix Your Business
A friend asked me what I thought about him taking a job offer at MIX. They want me to improve their recommendation engine, to keep the users they have with'better recommendations,' and to get new users by recommending them'better' content." Hmm... "This is yet another startup looking for you to save them with tech," I told him. He'd been down this road many times. As a seasoned data scientist, failing businesses reach out to his ML, NLP, and AI programming background, looking for him to come in and fix them--code collaborative filters and recommendation algorithms that will attract and retain users.