AI can easily identify background and mask it out thanks to image segmentation. AI driven recommendations is another classic problem where otherwise people had to put together excel sheets of similar products / complementary products. Some ecommerce brands on shopify and magento platform create and upload these product bundles manually to this day! They can surely get benefitted by such tech. There are extremely complex tasks like autonomous driving which can also be defined as cognitive automation. A driver is taking bunch of known decisions like controlling the speed and direction of the vehicle based on visual input from roads. In case of autonomous driving, the variables are quite large and hence the AI models are going to be lot more complex. But, smaller companies in other industries can greatly benefit from the same technology to provide immediate value to their customers.

The duo and its initial team was involved in deep research in image analysis using computer vision. They were certain that visual content was going to be pervasive across apps and websites. "With our proprietary research in hand, we set about thinking of how information available in images can be used to improve the customer experience. We decided to focus on fashion eCommerce which primarily uses images to engage and inspire their audiences."