The data tides are changing. Between the influx of regulations, Apple's new privacy controls, and greater concern around privacy issues, it's clear enterprises won't be able to collect and leverage data as they have been for much longer. Streamlytics, a Miami-based data provider founded in 2018, believes letting users sell their data could be part of the solution. The company has already collected more than 75 million data points this way and says it aims to "democratize" data by giving users more control and then selling the user-supplied data to enterprises -- from media conglomerates to consumer goods companies. Streamlytics is particularly focused on working with Black users in the U.S. and on getting underrepresented data into AI training models.