IDC analysts recommend that companies develop comprehensive guidelines for ethical artificial intelligence and an ongoing review process. Companies using artificial intelligence should start thinking about ethical AI as make or break, not nice to have, according to IDC research. In a webinar on Thursday, March 4, analysts explained why the lack of guidelines for AI is holding back implementation as well as how companies can address this problem. Analysts Bjoern Stengel, Ritu Jyoti and Jennifer Hamel shared new research at the session, "Increasing Trust and Accountability Through Responsible AI and Digital Ethics." Hamel, a research manager of analytics and intelligent automation services, said that ethical AI is a team sport.