SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, announced that the company was named one of the 10 Most Trustable Insurance Tech Solution Providers to Watch in 2020 by The Technology Headlines, a knowledge platform for enterprise IT community leaders. The publication's January issue includes a feature story on SPLICE and Tara Kelly, the company's founder, president and CEO. In its overview of the company, the article highlights Kelly's inspiration for creating SPLICE: a faulty AI-driven customer interface at a bank that left her thinking there had to be a better way to use customer data in automated interactions. Nearly a decade and a half later, SPLICE is providing that "better way" for clients in the insurance, financial services and retail sectors, giving forward-thinking organizations the ability to deliver personalized, data-driven messages seamlessly across multiple platforms. "Trust is incredibly important in any industry, but especially in the insurance sector, so it's an honor to be included on the 10 Most Trustable list," said Kelly.

Do you want Siri or Alexa to be the voice of your organization, or do you prefer a solution that is differentiated in tone, context and capabilities? Tara Kelly, from SPLICE Software sat down with The Financial Brand to discuss the future of AI-driven voice solutions. According to recent studies, by 2020, 50% of all searches will be voice searches. As consumers increasingly rely on voice artificial intelligence (voice AI) to answer questions and make life easier, it will be important for banks and credit unions to be part of this transformation. Amazon's Alexa, Google Assistant, Apple's Siri, and Microsoft's Cortana are becoming an increasing part of how consumers manage their lives, and the competition is becoming more intense as forward-thinking banking organizations start to introduce voice-first solutions.