sophi
Phillip Crawley: How AI helped Globe and Mail reach 170,000 digital subs
Phillip Crawley, the Englishman who runs Canadian national news title the Globe and Mail, is a newsroom executive of the old school. He has tales of working alongside Rupert Murdoch, sparring with Conrad Black, and editing the South China Morning Post during the 1989 Tiananmen Square protests. But Crawley, who also edited the Newcastle Journal between 1979 and 1987, has some strikingly new ideas about the future of journalism. "If you'd asked me ten years ago, I'd have said that newsrooms would be largely resistant to being told what to do by the machine," he tells Press Gazette in a phone interview. The'machine' he refers to is Sophi, an artificial intelligence (AI) programme developed by the G&M to drive up digital subscriptions.
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- North America > Canada (0.52)
- Oceania > Australia (0.05)
- Europe > United Kingdom (0.05)
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