Business innovation and artificial intelligence have seen such a drastic change that they are inseparable today. A typical example is a chatbot that your favorite brand uses on their website to interact with you. Other examples include AI-powered applications that help marketing teams to personalize each customer experience. Today, small businesses have created a separate market for themselves using the right marketing strategy and artificial intelligence. During the last decade, the progress in AI has transformed how ideas, inventions, and innovations happen.

Artificial intelligence technologies are being used across industries to automate and improve the efficacy of different activities. The advanced machine learning systems are equipped to replicate the discreet thinking and analysis patterns demonstrated by humans. This allows companies to leverage AI in performing some of the complex cognitive tasks with minimal human intervention. While AI can be applied to varied use-cases, social media is one segment where it has become a major catalyst for companies to grow. For example, AI chatbots for business are helping companies to stay connected with their audience.

With all the mass reach social media has these days, the power that comes with riding on its wave is simply hard to deny. With thousands of posts and tweets, there is seemingly no end to the chatter. But it is important to know if all that chatter is in favor of or against your agendas. Imagine launching a product that has become the talk of the town. But is all that talk good or bad?

When you come across a really catchy tagline on social media such as "Hi Impact" you probably think "my, how cleverly the writers have crafted those words." Like you, millions of other people also think the same thing. But, what if I told you that it's not a human writing the content at all? Instead, the brand is using artificial intelligence to create promotional content. Well, the way artificial intelligence is grabbing the headlines, that day is not far away.

Marketing to any audience requires grabbing (and holding) their attention long enough to get your message across. The problem is, today's internet users have a short attention span and even shorter patience. If you don't capture attention fast, you risk losing potential customers before you've had a chance to deliver your message. Infographics have become a popular form of marketing in recent years because graphics make it easy to absorb a large amount of information at once. However, you can't rely on infographics for everything.

The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. In fact, you can think of AI as just a superior form of data analytics or social media metrics that you already use. Take a data analysis tool that you probably already use in your daily marketing life – Google's analytics package. Using this tool, you can see which visitors are coming to your website, which pages they are visiting, and which search terms brought them in the first place. You can also see which devices they are using and which browsers they are using.

Jeff Lesser, Twitter's Head of Social Customer Service, at the recent Corporate Social Media Summit New York said that customer service is the top reason why people follow brands on Twitter. Using social for customer care provides users with personalized service and is a great opportunity for brands to improve their image. Personalized customer service is harder to create with chatbots and this has created a large resistance to their growing popularity. What Exactly Are These Chatbots? Chatbots, better known as bots, are computer programs that conduct a conversation with auditory and/or textual methods.

Jeff Lesser, Twitter's Head of Social Customer Service, at the recent Corporate Social Media Summit New York said that customer service is the top reason why people follow brands on Twitter. Using social for customer care provides users with personalized service and is a great opportunity for brands to improve their image. Personalized customer service is harder to create with chatbots and this has created a large resistance to their growing popularity. Chatbots, better known as bots, are computer programs that conduct a conversation with auditory and/or textual methods. These programs attempt to mirror the personality and knowledge of a human.