Taking Advantage Of AI In Social Media Marketing - Social Media Explorer

The really exciting part about artificial intelligence (AI) is that it is finally moving from being just some kind of fantastic sci-fi premise (super-intelligent robots!) to becoming a real, practical technology that digital marketers can actually use. In fact, you can think of AI as just a superior form of data analytics or social media metrics that you already use. Take a data analysis tool that you probably already use in your daily marketing life – Google's analytics package. Using this tool, you can see which visitors are coming to your website, which pages they are visiting, and which search terms brought them in the first place. You can also see which devices they are using and which browsers they are using.