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Using Social Dynamics to Make Individual Predictions: Variational Inference with a Stochastic Kinetic Model

Neural Information Processing Systems

Social dynamics is concerned primarily with interactions among individuals and the resulting group behaviors, modeling the temporal evolution of social systems via the interactions of individuals within these systems. In particular, the availability of large-scale data from social networks and sensor networks offers an unprecedented opportunity to predict state-changing events at the individual level. Examples of such events include disease transmission, opinion transition in elections, and rumor propagation. Unlike previous research focusing on the collective effects of social systems, this study makes efficient inferences at the individual level. In order to cope with dynamic interactions among a large number of individuals, we introduce the stochastic kinetic model to capture adaptive transition probabilities and propose an efficient variational inference algorithm the complexity of which grows linearly -- rather than exponentially-- with the number of individuals.


Following the Human Thread in Social Navigation

arXiv.org Artificial Intelligence

The success of collaboration between humans and robots in shared environments relies on the robot's real-time adaptation to human motion. Specifically, in Social Navigation, the agent should be close enough to assist but ready to back up to let the human move freely, avoiding collisions. Human trajectories emerge as crucial cues in Social Navigation, but they are partially observable from the robot's egocentric view and computationally complex to process. We propose the first Social Dynamics Adaptation model (SDA) based on the robot's state-action history to infer the social dynamics. We propose a two-stage Reinforcement Learning framework: the first learns to encode the human trajectories into social dynamics and learns a motion policy conditioned on this encoded information, the current status, and the previous action. Here, the trajectories are fully visible, i.e., assumed as privileged information. In the second stage, the trained policy operates without direct access to trajectories. Instead, the model infers the social dynamics solely from the history of previous actions and statuses in real-time. Tested on the novel Habitat 3.0 platform, SDA sets a novel state of the art (SoA) performance in finding and following humans.


Social Dynamics of Consumer Response: A Unified Framework Integrating Statistical Physics and Marketing Dynamics

arXiv.org Artificial Intelligence

Comprehending how consumers react to advertising inputs is essential for marketers aiming to optimize advertising strategies and improve campaign effectiveness. This study examines the complex nature of consumer behaviour by applying theoretical frameworks derived from physics and social psychology. We present an innovative equation that captures the relation between spending on advertising and consumer response, using concepts such as symmetries, scaling laws, and phase transitions. By validating our equation against well-known models such as the Michaelis-Menten and Hill equations, we prove its effectiveness in accurately representing the complexity of consumer response dynamics. The analysis emphasizes the importance of key model parameters, such as marketing effectiveness, response sensitivity, and behavioural sensitivity, in influencing consumer behaviour. The work explores the practical implications for advertisers and marketers, as well as discussing the limitations and future research directions. In summary, this study provides a thorough framework for comprehending and forecasting consumer reactions to advertising, which has implications for optimizing advertising strategies and allocating resources.


Understanding the World to Solve Social Dilemmas Using Multi-Agent Reinforcement Learning

arXiv.org Artificial Intelligence

Social dilemmas are situations where groups of individuals can benefit from mutual cooperation but conflicting interests impede them from doing so. This type of situations resembles many of humanity's most critical challenges, and discovering mechanisms that facilitate the emergence of cooperative behaviors is still an open problem. In this paper, we study the behavior of self-interested rational agents that learn world models in a multi-agent reinforcement learning (RL) setting and that coexist in environments where social dilemmas can arise. Our simulation results show that groups of agents endowed with world models outperform all the other tested ones when dealing with scenarios where social dilemmas can arise. We exploit the world model architecture to qualitatively assess the learnt dynamics and confirm that each agent's world model is capable to encode information of the behavior of the changing environment and the other agent's actions. This is the first work that shows that world models facilitate the emergence of complex coordinated behaviors that enable interacting agents to ``understand'' both environmental and social dynamics.


A Latent Space Model for Multilayer Network Data

arXiv.org Machine Learning

In this work, we propose a Bayesian statistical model to simultaneously characterize two or more social networks defined over a common set of actors. The key feature of the model is a hierarchical prior distribution that allows us to represent the entire system jointly, achieving a compromise between dependent and independent networks. Among others things, such a specification easily allows us to visualize multilayer network data in a low-dimensional Euclidean space, generate a weighted network that reflects the consensus affinity between actors, establish a measure of correlation between networks, assess cognitive judgements that subjects form about the relationships among actors, and perform clustering tasks at different social instances. Our model's capabilities are illustrated using several real-world data sets, taking into account different types of actors, sizes, and relations.


Using Social Dynamics to Make Individual Predictions: Variational Inference with a Stochastic Kinetic Model

Neural Information Processing Systems

Social dynamics is concerned primarily with interactions among individuals and the resulting group behaviors, modeling the temporal evolution of social systems via the interactions of individuals within these systems. In particular, the availability of large-scale data from social networks and sensor networks offers an unprecedented opportunity to predict state-changing events at the individual level. Examples of such events include disease transmission, opinion transition in elections, and rumor propagation. Unlike previous research focusing on the collective effects of social systems, this study makes efficient inferences at the individual level. In order to cope with dynamic interactions among a large number of individuals, we introduce the stochastic kinetic model to capture adaptive transition probabilities and propose an efficient variational inference algorithm the complexity of which grows linearly -- rather than exponentially-- with the number of individuals.


How StockTwits Applies Social and Sentiment Data Science

@machinelearnbot

Machine learning is cool, but let's spend a few minutes talking process – the application of data science to derive business insights. Let's look in particular at capital markets, where news and mood drive trading strategies. Trading is highly competitive, yet traders like to talk, and StockTwits – "the largest social network for investors and traders" – is where they often do it. Traders flock to the platform to share assertions and perceptions, analyses and predictions. This activity produces a combination of hard data and subjective information that can be profitably modeled via natural language processing, sentiment analysis, and machine learning.


A Model of Social Dynamics for Social Intelligent Agents

AAAI Conferences

In this article we describe a general cognitive model of human social behavior that is meant to increase the social intelligence of autonomous intelligent agents in different contexts. Despite the remarkable improvements that have been made on human-agent interaction, agents still have a limited capacity to be aware of the social reality that is present in the human mind and significantly guides human behavior. The model discussed in this paper is a step toward increasing that capacity significantly. Two different case studies are described in which the proposed model is used to better explain and predict human behavior. The first case study is the well known Ultimatum game. The second one is a variation of the “Game of Nines” played by children.


Social Dynamics of Digg

AAAI Conferences

Online social media often highlight content that is highly rated by neighbors in a social network. For the news aggregator Digg, we use a stochastic model to distinguish the effect of the increased visibility from the network from how interesting content is to users. We find a wide range of interest, and distinguish stories primarily of interest to users in the network from those of more general interest to the user community. This distinction helps predict a story's eventual popularity from users' early reactions to the story.