An AI copywriting tool able to generate content at the push of a button? A machine that writes emails, headings, landing pages, and more?! But as this copywriter--who's very much human--will tell you, there's nothing to fear. Imagine a world where you don't have to agonize over every word, but rather plug your requirements into a machine--and presto!--the work has been done. It means you can spend your time editing, refining, and optimizing copy for various personas and channels, not brooding over draft 4.5 trying to make it all make sense. With AI, meet your new copywriting assistant that takes care of tedious writing tasks so that you can focus on what really matters: getting campaigns to convert. So, how can you use AI copywriting tools in your marketing efforts?

Unbounce, a Vancouver startup best known for helping marketers create automated landing pages, added a new wrinkle this morning when it announced it has acquired Snazzy.ai, The two companies did not share the terms. Unbounce Chief Strategy Officer Tamara Grominsky says that her company focuses on helping customers convert their customers into sales, and with Snazzy, it gets some pretty nifty technology based on GPT-3 artificial intelligence technology. "We're focused right now on building conversion intelligence software that will allow marketers to work with machines to really unlock their true conversion potential […] and we saw a huge opportunity with Snazzy to focus particularly on the content creation and copy creation space to help us accelerate that strategy," Grominsky explained. She points out that the product is really aimed at the marketing generalist charged with overseeing landing pages, and who is responsible for a range of tasks including writing copy. "The average Unbounce customer isn't a specialized copywriter, so they don't spend [their work] day writing copy.

Create landing pages, Google Ads, and taglines with ease. Snazzy's AI will do the time consuming work for you. 3 clicks to create an amazing landing page. Snazzy will instantly give you great content ideas for social media ads, landing pages and more. Our platform easily snaps into existing workflows, expediting content creation and freeing up your time to focus on strategy and tactics. Hire a content creative algorithm in a single click and get all the copy you need for your brand in minutes.

Michael Shuffet didn't waste any keystrokes when responding to a message about the automated email writer he's building. He tapped out "Yes 45m" and clicked a button marked "Generate email." Shuffet checked it over and clicked Send. Compose is one of several automated writing tools built on striking new text-generation technology known as GPT-3, revealed in June by OpenAI, an artificial intelligence research institute. GPT-3 went viral this summer after people marveled at how it could fluently crank out memes, code, self-help blog posts, and Hemingway-style Harry Potter fanfic.