Artificial intelligence is a computer-powered take on our human cognitive skills. Just like humans, AI can take data like website browsing behavior and natural language and process the information it receives. It can understand, interpret, and learn from that data. AI can also make data-based decisions faster than us, and trigger next steps instantly--without human intervention. In fact, IDC forecasts 75% of commercial enterprise apps will use AI by 2021 .

Sitecore Symposium 2019, Orlando, Fla. – Nov. 5, 2019 -- Sitecore, the global leader in digital experience management software, today announced Sitecore AI, a new machine learning framework that empowers marketers with predictive insights to automate the delivery of personalized digital experiences. Automated Personalization -- an add-on for the Sitecore Experience PlatformTM (XP) 9.0 and above -- is the first of the next-generation services within Sitecore AI, providing one of the industry's first solutions powered by Microsoft Azure to automatically identify visitor trends, create customer segments, and modify page elements to deliver personalized experiences. Sitecore AI amplifies the power of Sitecore XP to deliver individualized, contextual experiences that guide visitors along their journey with content that is useful and actionable. It can analyze a customer's behavior to understand their interests and intent, enabling marketers to learn about where each person is in their journey -- without the guesswork -- and determines the best content for each customer while continuously optimizing their experience, nurturing them toward conversion. "Sitecore AI helps us solve the content crisis for marketers by giving them the intelligent insights they need to optimize content creation and personalized experience delivery at massive scale," said Desta Price, executive vice president of product, Sitecore.