Sitecore AI: Can Customer Segmentation Be Automated?

Artificial intelligence is a computer-powered take on our human cognitive skills. Just like humans, AI can take data like website browsing behavior and natural language and process the information it receives. It can understand, interpret, and learn from that data. AI can also make data-based decisions faster than us, and trigger next steps instantly--without human intervention. In fact, IDC forecasts 75% of commercial enterprise apps will use AI by 2021 .