Akeneo, a French e-commerce company, said Thursday it has acquired Sigmento, an Israeli startup that uses artificial intelligence and machine learning to help online vendors better describe their products. "This was a technology-based acquisition," said Fred de Gombert, co-founder and CEO of Akeneo in a phone interview. The brand that will succeed in the future will be the one "that masters the product experience," he said, by describing the product successfully for every kind of search and on every platform including social media, virtual marketplaces, and voice assistants. Get The Start-Up Israel's Daily Start-Up by email and never miss our top stories Free Sign Up "Sigmento was able to demonstrate success in this area on a large scale," said de Gombert. "For us, this was a critical consideration. Sigmento's technology is one of the most sophisticated we have seen."