Over 96% of Americans are shopping online, with an estimated 36% allocating their shopping budgets to e-commerce, spending an average of five hours per week making online purchases. Adweek reported that 81% of consumers conduct research online before making purchasing decisions, with more than half of shoppers spending over 75% of their time doing so. More notably, 36% of shoppers spend over 30 minutes researching online before making a purchase, with 65% spending at least 16 minutes searching the net before spending. In 2016, 93% of consumers in the U.S. also redeemed an online coupon or discount code, accounting for more than 126 million people. As traditional storefront shopping swiftly transitioned online, the personal experience slowly began to diminish, eliminating the engagement with associates to offer helpful information r assist with making smart purchasing decisions.