shop direct claim big data
Shop Direct claims big data and mobile have helped increase profit 43 per cent
Shop Direct, the company that runs the Littlewoods.com The move has paid off. The company turned a profit of 150.4m, a 43 per cent increase year-on-year, and said that the focus on digital, and especially mobile, was core to this growth. Traffic to Shop Direct sites grew by 12 per cent to 1.2 million visits a day, while traffic from smartphones grew 42 per cent to a daily average of 638,000. This led to a 46 per cent increase year on year in orders made via smartphones, while the company's app has now been downloaded almost a million times across iOS and Android.