Shop Direct claims big data and mobile have helped increase profit 43 per cent

Shop Direct, the company that runs the Littlewoods.com The move has paid off. The company turned a profit of 150.4m, a 43 per cent increase year-on-year, and said that the focus on digital, and especially mobile, was core to this growth. Traffic to Shop Direct sites grew by 12 per cent to 1.2 million visits a day, while traffic from smartphones grew 42 per cent to a daily average of 638,000. This led to a 46 per cent increase year on year in orders made via smartphones, while the company's app has now been downloaded almost a million times across iOS and Android.