Knowing exactly who your customers are is an important task for security, fraud detection, marketing, and personalization. The proliferation of data sources and services has made ER very challenging in the internet age. In addition, many applications now increasingly require near real-time entity resolution.

Senzing, a new artificial intelligence-based (AI) software company, announced its Senzing software product to address the $14.37 billion financial fraud market. Senzing is an IBM spinout that has reinvented entity resolution, which senses who is who in real time across multiple big data sources. Senzing is disrupting the fraud solutions market by offering the first real-time, plug-and-play, AI entity resolution software product for fraud detection, insider threats and more. Now, any company can deploy Senzing to quickly and effectively detect bad actors in their big data. Senzing uses entity-centric learning and other unique techniques to pierce through falsified identities and networks to find criminals.