TechWatch editor Emily McDaid meets with Sensum's Ben Bland to discuss how the start-up is translating human emotion into quantifiable data for the auto industry. Sensum is on the bleeding edge of empathic technology – technology that aims to understand human emotions. The company uses artificial intelligence (AI) to make sense of human-centric data. "We don't make a wearable," said Ben Bland, CTO of Sensum. "We provide physiological and emotional data insights that can be captured with a wide array of sensor technology. "We can use data from heart-rate monitors, technology that monitors palms, facial expression recognition and voice analysis." "The skin on your hands has an evolutionary hangover.