Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has raised over €250M in funding from private equity investor Advent International. The company intends to use the funds to further scale its Contextual AI technology, LIZ, as well as for innovation and worldwide operations, advancing its expansion into the US, the world's largest advertising market, and providing additional firepower for further M&A activity as Seedtag embarks on its next phase of international growth. Growth in the United States is a key strategic focus, with Albert Nieto, co-CEO and co-founder of Seedtag relocating, and offices in New York, Miami, Chicago and Los Angeles now established. Over the past eight years, Seedtag has built a privacy-first advertising solution, pioneering the use of AI and machine learning to create the best contextual product in the market. Seedtag's solution is currently the leading contextual solution in Europe and Latin America, with its AI and programs such as Seedtag LAB providing advertisers with a much deeper understanding of user interest without the use of personal data.

Emilia Kirk is the Global Head of Growth at Seedtag, responsible for Client, Marketing and Product Growth. Visit Seedtag's site to hear more There are certain developments in the world of business that cannot be ignored. They revolutionize the way you work and become absolutely essential in the ways you operate. However, some developments, such as contextual AI, work quietly in the background and are sometimes seen as nice-to-have rather than business-critical. In my experience, this is a flawed assumption. I believe contextual AI needs to be seen as part of the absolute necessities to drive success.

The Spanish term "mañana, mañana" is all about putting off what you should be doing now in favor of something more fun – like smoking cannabis and getting nude in public – both of which are legal in Spain. Unrelated to the country's lackadaisical outlook on life, the economy has suffered for almost ten years after the 2008 collapse of the housing market and the global financial crisis that followed. Unemployment rates peaked at 26% with youth unemployment stagnating around 55% for more than a year. Today, the economic decline is finally over and the country's economy has returned to its pre-recession size, although unemployment still remains above 18%. The newly invigorated environment has helped Spain's startup ecosystem grow, and this growth is underpinned by the quality of their education system, the availability of public and private funding, and the growth of incubators and accelerators.