Animated QR codes present an exciting frontier for dynamic content delivery and digital interaction. However, despite their potential, there has been no prior work focusing on the generation of animated QR codes that are both visually appealing and universally scannable. In this paper, we introduce AnimateQR, the first generative framework for creating animated QR codes that balance aesthetic flexibility with scannability. Unlike previous methods that focus on static QR codes, AnimateQR leverages hierarchical luminance guidance and progressive spatiotemporal control to produce high-quality dynamic QR codes. Our first innovation is a multi-scale hierarchical control signal that adjusts luminance across different spatial scales, ensuring that the QR code remains decodable while allowing for artistic expression. The second innovation is a progressive control mechanism that dynamically adjusts spatiotemporal guidance throughout the diffusion denoising steps, enabling fine-grained balance between visual quality and scannability. Extensive experimental results demonstrate that AnimateQR achieves state-of-the-art performance in both decoding success rates (96% vs. 56% baseline) and visual quality (user preference: 7.2 vs. 2.3 on a 10-point scale). Codes are availble at https://github.com/mulns/AnimateQR.

Animated QR codes present an exciting frontier for dynamic content delivery and digital interaction. However, despite their potential, there has been no prior work focusing on the generation of animated QR codes that are both visually appealing and universally scannable.

Existing methods to generate aesthetic QR codes, such as image and style transfer techniques, tend to compromise either the visual appeal or the scannability of QR codes when they incorporate human face identity. Addressing these imperfections, we present Face2QR--a novel pipeline specifically designed for generating personalized QR codes that harmoniously blend aesthetics, face identity, and scannability. Our pipeline introduces three innovative components.

Our pipeline introduces three innovative components.

Second, the ID-aware QR ReShuffle (IDRS) effectively rectifies the conflicts between face IDs and QR patterns, rearranging QR modules to maintain the integrity of facial features without compromising scannability. Lastly, the ID-preserved Scannability Enhancement (IDSE) markedly boosts scanning robustness through latent code optimization, striking a delicate balance between face ID, aesthetic quality and QR functionality. In comprehensive experiments, Face2QR demonstrates remarkable performance, outperforming existing approaches, particularly in preserving facial recognition features within custom QR code designs.