Wealth Management firms should weigh the cost and benefits of investments whenever they consider a technological change. But in a world where increasingly sophisticated technology is making transformational changes in the way businesses operate and grow, calculating the return-on-investment (ROI) requires more than a simple equation, says Sudhish Sasidharan, a Solutions Consultant with JIFFY.ai, an autonomous enterprise platform for the wealth management industry. "We are an intelligent automation company, so when an organization partners with JIFFY.ai to drive transformation, they are looking to be able to justify the proposition through some kind of financial gain, as in any other business investment," Sasidharan says. "The calculation--be it ROI or any other metric--is basically an indicator of the attractiveness of that investment to the organization." Even though automation brings in tangible and intangible benefits, during the early phases of technology decisions, tangible benefits take precedence.

We've quickly come to accept that brands know as much about us as we know about ourselves. Facebook serves you ads for cat food after you talk about getting a cat. Target knows you're pregnant before you tell your friends and family. Even Instagram knows about your shameful predilection for Hallmark Christmas movies. So it stands to reason that fewer pics of you with your significant other on Instagram could signal to apps and brands that your relationship may be coming to an end.