The integration of artificial intelligence (AI) in the sales process helps organizations to get more leads, optimize prices, and close more deals. Sales departments often face multiple challenges such as finding leads, converting prospective leads, maintaining customer relationships, and gathering information about clients. Generally, sales representatives have to make multiple calls and send numerous emails to schedule appointments with clients. Even after scheduling meetings, a client may or may not be interested in doing business. Hence, the sales personnel's job can be immensely complicated and time-consuming.

Chennai: Why pay a common motor insurance premium if you're statistically safer than the rest of the demographic? Insurance companies are aggregating customer data to gauge premiums dynamically. If you are a middle aged man with two kids and drive an SUV, your premiums will be lesser than a 25 year old youth who just got his first sedan. AI and data analytics is changing the sales game rapidly, equipping sales personnel with the right tools and data so they improve conversions and save time. The next time you go to a shop and your favourite dress is out of stock, the salesperson at the counter would take in your order and source it from the neighbouring retail store and earn brownie points.

Determining whether a lead is interested in becoming a customer is a delicate game of answering the right questions, responding with timely emails and providing pertinent information. But these tasks add cumbersome work for sales personnel -- and even if done correctly, they can lead to no sale. Companies like Conversica Inc. are starting to develop AI software to help automate the sales task. Despite the time and effort needed to nurture leads into customers, salespeople have been hesitant to allow third-party software to interact with leads. As time becomes more valuable, however, more industry verticals are adopting artificial intelligence (AI) software.