Conversica cloud AI software tackles sales leads

Determining whether a lead is interested in becoming a customer is a delicate game of answering the right questions, responding with timely emails and providing pertinent information. But these tasks add cumbersome work for sales personnel -- and even if done correctly, they can lead to no sale. Companies like Conversica Inc. are starting to develop AI software to help automate the sales task. Despite the time and effort needed to nurture leads into customers, salespeople have been hesitant to allow third-party software to interact with leads. As time becomes more valuable, however, more industry verticals are adopting artificial intelligence (AI) software.