Uplift modeling has shown very promising results in online marketing. However, most existing works are prone to the robustness challenge in some practical applications. In this paper, we first present a possible explanation for the above phenomenon. We verify that there is a feature sensitivity problem in online marketing using different real-world datasets, where the perturbation of some key features will seriously affect the performance of the uplift model and even cause the opposite trend. To solve the above problem, we propose a novel robustness-enhanced uplift modeling framework with adversarial feature desensitization (RUAD). Specifically, our RUAD can more effectively alleviate the feature sensitivity of the uplift model through two customized modules, including a feature selection module with joint multi-label modeling to identify a key subset from the input features and an adversarial feature desensitization module using adversarial training and soft interpolation operations to enhance the robustness of the model against this selected subset of features. Finally, we conduct extensive experiments on a public dataset and a real product dataset to verify the effectiveness of our RUAD in online marketing. In addition, we also demonstrate the robustness of our RUAD to the feature sensitivity, as well as the compatibility with different uplift models.

The increasing complexity of modern high-performance computing (HPC) systems necessitates the introduction of automated and data-driven methodologies to support system administrators' effort toward increasing the system's availability. Anomaly detection is an integral part of improving the availability as it eases the system administrator's burden and reduces the time between an anomaly and its resolution. However, current state-of-the-art (SoA) approaches to anomaly detection are supervised and semi-supervised, so they require a human-labelled dataset with anomalies - this is often impractical to collect in production HPC systems. Unsupervised anomaly detection approaches based on clustering, aimed at alleviating the need for accurate anomaly data, have so far shown poor performance. In this work, we overcome these limitations by proposing RUAD, a novel Recurrent Unsupervised Anomaly Detection model. RUAD achieves better results than the current semi-supervised and unsupervised SoA approaches. This is achieved by considering temporal dependencies in the data and including long-short term memory cells in the model architecture. The proposed approach is assessed on a complete ten-month history of a Tier-0 system (Marconi100 from CINECA with 980 nodes). RUAD achieves an area under the curve (AUC) of 0.763 in semi-supervised training and an AUC of 0.767 in unsupervised training, which improves upon the SoA approach that achieves an AUC of 0.747 in semi-supervised training and an AUC of 0.734 in unsupervised training. It also vastly outperforms the current SoA unsupervised anomaly detection approach based on clustering, achieving the AUC of 0.548.