Israeli startup Revuze, which provides Artificial Intelligence (AI) to both brand and product management, has closed a 4 million seed-funding round led by strategic investors Nielsen, The NPD Group, and TIC Group. Revuze is also entering into business development partnerships to introduce its transformative AI-led technology to its investors' customers. Headquartered in Netanya, Revuze will use this investment, to expand US operations and open offices in San Francisco and New York City. Revuze uses AI, powered by neural networks and machine learning, to empower the brand and product management industries that previously have relied on manually intensive solutions, such as text analytics, social listening and monitoring. These current solutions, requiring months to execute, demand teams of product experts, data scientists and analysts to construct and maintain rules, dictionaries and taxonomies before interpreting the findings.

Let's face it, data analysis can be a costly and time-consuming affair and can sometimes take weeks or months of scouring through troves and troves of data from a number of channels, like sales, surveys, customer reviews and social media, to even interpret how consumers might be responding to a certain brand or product. Then, of course, there's always the chance that human error or bias could lead to the wrong interpretation or understanding of the data as well. But what if there was a faster, cheaper, quicker and more efficient way to crunch all that data to find out exactly how consumers think or feel about a brand? That's exactly what Revuze, an Israeli-based startup, is aiming to do by using an AI powered by neural networks and machine learning to cut the human element and timely and costly data crunching out of brand and product management by offering up almost-immediate insight into how a brand's products and services are being experienced by the consumer. "Industries … have previously relied on manually intensive solutions, such as analytics, social listening and monitoring," according to Revuze.

With a simple one-time Q&A session – and without the need to pre-define a single keyword, rule, topic or sentiment value – a junior employee in days can arrange to have Revuze deliver the most nuanced information available. The data is delivered, via a single screen, about consumers and their needs, across thousands of internal and external data sources, on any given product family. Revuze has created and is widely introducing its technology available for Product Experience Management, enabling brands to quickly understand product and customer satisfaction issues, and to automatically score and rank the brand's performance, both relative to its competitors and to the market as a whole. "Global brands have told us that this is a game changer for managing their brand health," said Revuze Co-Founder and CEO Ido Ramati. "They are now able to make the kind of key business decisions and utilize data from such varied sources in ways that before were not possible. Through our introduction of AI into this field, brands can now gain an immediate, granular understanding of what customers are saying about their brand, product or competitors, without having to hire teams of experts."