Lauren Parr is the Product Marketing Manager at RepuGen, an online healthcare reputation management SaaS platform. Covid-19 is challenging the traditional workings of the health care domain. It is becoming apparent that in the wake of unprecedented emergencies, health care players need to adopt digital technologies to stay up to date with the disease, maintain communication and implement strategic plans. As the product marketing manager at RepuGen, a health care reputation software-as-a-service (SaaS) company, I have been paying close attention to how the health care tech industry evolves, to ensure that we are adapting our application and strategies to meet the ever-changing industry. Based on what I've been seeing, here are some ways in which the pandemic is revolutionizing technology in the health care industry, and what marketers should keep in mind as we move forward.

RepuGen is an online reputation management platform for the healthcare industry which enables doctors to monitor and improve patient satisfaction through machine learning driven analytics and reporting. RepuGen filters out negative reviews even before they are posted online allowing healthcare providers time to react, address the situation and improve patient experience. Q: What is RepuGen's mission? A: RepuGen's mission is to provide a seamless and effective solution to nurture patient relationships, improve online reputation, and attract new patients to a business. We believe that positive external reputation and internal relationships are the key to driving new business, especially in the healthcare and dental industry.