This work is dedicated to the algorithm design in a competitive framework, with the primary goal of learning a stable equilibrium. We consider the dynamic price competition between two firms operating within an opaque marketplace, where each firm lacks information about its competitor. The demand follows the multinomial logit (MNL) choice model, which depends on the consumers' observed price and their reference price, and consecutive periods in the repeated games are connected by reference price updates. We use the notion of stationary Nash equilibrium (SNE), defined as the fixed point of the equilibrium pricing policy for the single-period game, to simultaneously capture the long-run market equilibrium and stability. We propose the online projected gradient ascent algorithm (OPGA), where the firms adjust prices using the first-order derivatives of their log-revenues that can be obtained from the market feedback mechanism. Despite the absence of typical properties required for the convergence of online games, such as strong monotonicity and variational stability, we demonstrate that under diminishing step-sizes, the price and reference price paths generated by OPGA converge to the unique SNE, thereby achieving the no-regret learning and a stable market. Moreover, with appropriate step-sizes, we prove that this convergence exhibits a rate of O(1/t).

There are also very recent works that address the dynamic pricing problem with consumer reference effects under uncertain demand. Nevertheless, these two lines of works are oblivious to consumer reference effects. In contrast to these two papers, our work studies price competitions over an infinite time horizon where reference prices adjust over time, and provides theoretical guarantees for the convergence of pricing strategies under the partial information setting. In their setting, the subgradient for each bidder's objective is a function of all bidders' decisions as well as its budget rate (i.e. total fixed budget divided by a given time horizon), which can be B.1 Proof of Theorem 3.1 (i) By first order conditions, we know that arg max We now follow a similar proof to that of Tarski's fixed point theorem: consider the set Note that convergence is monotonic because U () is nondecreasing. This implies that under Assumption 1, the interior SNE is unique.

We consider a dynamic pricing problem where customer response to the current price is impacted by the customer price expectation, aka reference price. We study a simple and novel reference price mechanism where reference price is the average of the past prices offered by the seller. As opposed to the more commonly studied exponential smoothing mechanism, in our reference price mechanism the prices offered by seller have a longer term effect on the future customer expectations. We show that under this mechanism, a markdown policy is near-optimal irrespective of the parameters of the model. This matches the common intuition that a seller may be better off by starting with a higher price and then decreasing it, as the customers feel like they are getting bargains on items that are ordinarily more expensive. For linear demand models, we also provide a detailed characterization of the near-optimal markdown policy along with an efficient way of computing it. We then consider a more challenging dynamic pricing and learning problem, where the demand model parameters are apriori unknown, and the seller needs to learn them online from the customers' responses to the offered prices while simultaneously optimizing revenue. The objective is to minimize regret, i.e., the $T$-round revenue loss compared to a clairvoyant optimal policy. This task essentially amounts to learning a non-stationary optimal policy in a time-variant Markov Decision Process (MDP). For linear demand models, we provide an efficient learning algorithm with an optimal $\tilde{O}(\sqrt{T})$ regret upper bound.