Blockchain and artificial intelligence are two technologies that have the potential to disrupt the digital marketing industry. Often misunderstood, they can easily be labelled as overhyped buzzwords that won't really have an impact until far into our future. However, with the increasingly rapid adoption of new technologies the world has seen over the last few decades, these technologies may have an impact sooner than most realise. Blockchain technology has the potential to fundamentally disrupt the industry through increased trust, transparency and a fair exchange of value within the web ecosystem. AI on the other hand has the potential to automate a large set of human tasks in the industry such as identifying target audiences, creating content and even finding the right influencer for your brand. The digital marketing industry is currently facing an enormous trust issue.

The automation of work, including the use of robotics and artificial intelligence (AI), is expected to rapidly increase. In fact, recent research by think tank'Centre for Cities' found that one in five jobs in Britain will fall victim to automation by 2030. These findings are further echoed by auditing firm'PricewaterhouseCoopers (PWC)', who estimate more than 10 million UK workers will be at high risk of being displaced by robots within the next 15 years. As the prevalence of automation becomes more common in our day-to-day routines (supermarket self-service tills, air travel self-check in etc.), it's threat towards human jobs only becomes more apparent. Interested in this phenomenon, Reboot Digital Marketing analysed findings from Mindshare, who surveyed more than 6,000 individuals from across the UK to see whether they would prefer robots or humans in eight different occupations/scenarios.