Ensuring the products displayed in e-commerce search results are relevant to users queries is crucial for improving the user experience. With their advanced semantic understanding, deep learning models have been widely used for relevance matching in search tasks. While large language models (LLMs) offer superior ranking capabilities, it is challenging to deploy LLMs in real-time systems due to the high-latency requirements. To leverage the ranking power of LLMs while meeting the low-latency demands of production systems, we propose a novel framework that distills a high performing LLM into a more efficient, low-latency student model. To help the student model learn more effectively from the teacher model, we first train the teacher LLM as a classification model with soft targets. Then, we train the student model to capture the relevance margin between pairs of products for a given query using mean squared error loss. Instead of using the same training data as the teacher model, we significantly expand the student model dataset by generating unlabeled data and labeling it with the teacher model predictions. Experimental results show that the student model performance continues to improve as the size of the augmented training data increases. In fact, with enough augmented data, the student model can outperform the teacher model. The student model has been successfully deployed in production at Walmart.com with significantly positive metrics.

Relevance modeling is a critical component for enhancing user experience in search engines, with the primary objective of identifying items that align with users' queries. Traditional models only rely on the semantic congruence between queries and items to ascertain relevance. However, this approach represents merely one aspect of the relevance judgement, and is insufficient in isolation. Even powerful Large Language Models (LLMs) still cannot accurately judge the relevance of a query and an item from a semantic perspective. To augment LLMs-driven relevance modeling, this study proposes leveraging user interactions recorded in search logs to yield insights into users' implicit search intentions. The challenge lies in the effective prompting of LLMs to capture dynamic search intentions, which poses several obstacles in real-world relevance scenarios, i.e., the absence of domain-specific knowledge, the inadequacy of an isolated prompt, and the prohibitive costs associated with deploying LLMs. In response, we propose ProRBP, a novel Progressive Retrieved Behavior-augmented Prompting framework for integrating search scenario-oriented knowledge with LLMs effectively. Specifically, we perform the user-driven behavior neighbors retrieval from the daily search logs to obtain domain-specific knowledge in time, retrieving candidates that users consider to meet their expectations. Then, we guide LLMs for relevance modeling by employing advanced prompting techniques that progressively improve the outputs of the LLMs, followed by a progressive aggregation with comprehensive consideration of diverse aspects. For online serving, we have developed an industrial application framework tailored for the deployment of LLMs in relevance modeling. Experiments on real-world industry data and online A/B testing demonstrate our proposal achieves promising performance.

The modeling of users' behaviors is crucial in modern recommendation systems. A lot of research focuses on modeling users' lifelong sequences, which can be extremely long and sometimes exceed thousands of items. These models use the target item to search for the most relevant items from the historical sequence. However, training lifelong sequences in click through rate (CTR) prediction or personalized search ranking (PSR) is extremely difficult due to the insufficient learning problem of ID embedding, especially when the IDs in the lifelong sequence features do not exist in the samples of training dataset. Additionally, existing target attention mechanisms struggle to learn the multi-modal representations of items in the sequence well. The distribution of multi-modal embedding (text, image and attributes) output of user's interacted items are not properly aligned and there exist divergence across modalities. We also observe that users' search query sequences and item browsing sequences can fully depict users' intents and benefit from each other. To address these challenges, we propose a unified lifelong multi-modal sequence model called SEMINAR-Search Enhanced Multi-Modal Interest Network and Approximate Retrieval. Specifically, a network called Pretraining Search Unit (PSU) learns the lifelong sequences of multi-modal query-item pairs in a pretraining-finetuning manner with multiple objectives: multi-modal alignment, next query-item pair prediction, query-item relevance prediction, etc. After pretraining, the downstream model restores the pretrained embedding as initialization and finetunes the network. To accelerate the online retrieval speed of multi-modal embedding, we propose a multi-modal codebook-based product quantization strategy to approximate the exact attention calculati

Semantic relevance calculation is crucial for e-commerce search engines, as it ensures that the items selected closely align with customer intent. Inadequate attention to this aspect can detrimentally affect user experience and engagement. Traditional text-matching techniques are prevalent but often fail to capture the nuances of search intent accurately, so neural networks now have become a preferred solution to processing such complex text matching. Existing methods predominantly employ representation-based architectures, which strike a balance between high traffic capacity and low latency. However, they exhibit significant shortcomings in generalization and robustness when compared to interaction-based architectures. In this work, we introduce a robust interaction-based modeling paradigm to address these shortcomings. It encompasses 1) a dynamic length representation scheme for expedited inference, 2) a professional terms recognition method to identify subjects and core attributes from complex sentence structures, and 3) a contrastive adversarial training protocol to bolster the model's robustness and matching capabilities. Extensive offline evaluations demonstrate the superior robustness and effectiveness of our approach, and online A/B testing confirms its ability to improve relevance in the same exposure position, resulting in more clicks and conversions. To the best of our knowledge, this method is the first interaction-based approach for large e-commerce search relevance calculation. Notably, we have deployed it for the entire search traffic on alibaba.com, the largest B2B e-commerce platform in the world.