I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the evolving needs of businesses. I wasn't only focused on what was important at that time, I knew I had to build something that would grow and change with the future. Existing pricing solutions at the time were expensive and only offered on-premise installations that did not meet the needs of a business needing to act fast – in fact, some of those first-generation solutions took years to implement.