AI industry leaders often use the term ``Jevons' Paradox.'' We explore the significance of this term for artificial intelligence adoption through a time-varying elasticity of substitution framework. We develop a model connecting AI development to labor substitution through four key mechanisms: (1) increased effective computational capacity from both hardware and algorithmic improvements; (2) AI capabilities that rise logarithmically with computation following established neural scaling laws; (3) declining marginal computational costs leading to lower AI prices through competitive pressure; and (4) a resulting increase in the elasticity of substitution between AI and human labor over time. Our time-varying elasticity of substitution (VES) framework, incorporating the G\o rtz identity, yields analytical conditions for market transformation dynamics. This work provides a simple framework to help assess the economic reasoning behind industry claims that AI will increasingly substitute for human labor across diverse economic sectors.

This paper advances empirical demand analysis by integrating multimodal product representations derived from artificial intelligence (AI). Using a detailed dataset of toy cars on \textit{Amazon.com}, we combine text descriptions, images, and tabular covariates to represent each product using transformer-based embedding models. These embeddings capture nuanced attributes, such as quality, branding, and visual characteristics, that traditional methods often struggle to summarize. Moreover, we fine-tune these embeddings for causal inference tasks. We show that the resulting embeddings substantially improve the predictive accuracy of sales ranks and prices and that they lead to more credible causal estimates of price elasticity. Notably, we uncover strong heterogeneity in price elasticity driven by these product-specific features. Our findings illustrate that AI-driven representations can enrich and modernize empirical demand analysis. The insights generated may also prove valuable for applied causal inference more broadly.

Personalised discount codes provide a powerful mechanism for managing customer relationships and operational spend in e-commerce. Bandits are well suited for this product area, given the partial information nature of the problem, as well as the need for adaptation to the changing business environment. Here, we introduce DISCO, an end-to-end contextual bandit framework for personalised discount code allocation at ASOS. DISCO adapts the traditional Thompson Sampling algorithm by integrating it within an integer program, thereby allowing for operational cost control. Because bandit learning is often worse with high dimensional actions, we focused on building low dimensional action and context representations that were nonetheless capable of good accuracy. Additionally, we sought to build a model that preserved the relationship between price and sales, in which customers increasing their purchasing in response to lower prices ("negative price elasticity"). These aims were achieved by using radial basis functions to represent the continuous (i.e. infinite armed) action space, in combination with context embeddings extracted from a neural network. These feature representations were used within a Thompson Sampling framework to facilitate exploration, and further integrated with an integer program to allocate discount codes across ASOS's customer base. These modelling decisions result in a reward model that (a) enables pooled learning across similar actions, (b) is highly accurate, including in extrapolation, and (c) preserves the expected negative price elasticity. Through offline analysis, we show that DISCO is able to effectively enact exploration and improves its performance over time, despite the global constraint. Finally, we subjected DISCO to a rigorous online A/B test, and find that it achieves a significant improvement of >1% in average basket value, relative to the legacy systems.

Managing discount promotional events ("markdown") is a significant part of running an e-commerce business, and inefficiencies here can significantly hamper a retailer's profitability. Traditional approaches for tackling this problem rely heavily on price elasticity modelling. However, the partial information nature of price elasticity modelling, together with the non-negotiable responsibility for protecting profitability, mean that machine learning practitioners must often go through great lengths to define strategies for measuring offline model quality. In the face of this, many retailers fall back on rule-based methods, thus forgoing significant gains in profitability that can be captured by machine learning. In this paper, we introduce two novel end-to-end markdown management systems for optimising markdown at different stages of a retailer's journey. The first system, "Ithax", enacts a rational supply-side pricing strategy without demand estimation, and can be usefully deployed as a "cold start" solution to collect markdown data while maintaining revenue control. The second system, "Promotheus", presents a full framework for markdown optimization with price elasticity. We describe in detail the specific modelling and validation procedures that, within our experience, have been crucial to building a system that performs robustly in the real world. Both markdown systems achieve superior profitability compared to decisions made by our experienced operations teams in a controlled online test, with improvements of 86% (Promotheus) and 79% (Ithax) relative to manual strategies. These systems have been deployed to manage markdown at ASOS.com, and both systems can be fruitfully deployed for price optimization across a wide variety of retail e-commerce settings.

Fliggy), dynamic pricing is extremely important as similar hotels on the platform compete to share the market demand, and the inventory Demand estimation plays an important role in dynamic pricing (i.e., the available rooms) of each hotel is perishable on each where the optimal price can be obtained via maximizing the revenue day. Thus, a good pricing policy can benefit the matching of supply based on the demand curve. In online hotel booking platform, and demand, and improve the overall revenue. In practice, most the demand or occupancy of rooms varies across room-types and pricing strategies recommend an optimal price to maximize the changes over time, and thus it is challenging to get an accurate revenue based on a demand curve [5] that depicts the relationship occupancy estimate. In this paper, we propose a novel hotel demand between the price of a room and the demanded rooms, or particularly function that explicitly models the price elasticity of demand for referred to as occupancy, at that price. Therefore, occupancy occupancy prediction, and design a price elasticity prediction model estimation is the key to the success of dynamic pricing.

MakeMyTrip is an Indian online travel company founded in 2000. Headquartered in Gurugram, Haryana, the company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, rail, and bus tickets. With over 47% market share, MakeMyTrip is India's first and biggest travel company. In fact, one in every four passengers at an airport is their customer. As of 31 March 2018, they have 7 million monthly active users with14 company-owned travel stores in 14 cities, over 30 franchisee-owned travel stores in 28 cities, and counters in four major airports in India.

The addition of App IQ and IAP SKU (In-App Purchase SKU) will provide insights to drive effective consumer strategies. Digital success requires engaging with consumers where they spend the vast majority of their time - mobile. The challenge is that mobile app store categories are antiquated causing enterprise teams to spend precious bandwidth on onerous research and manual analysis of competitors. App IQ illuminates the digital landscape by providing an industry-first, robust taxonomy (19 genres / 152 subgenres), combining both app stores. Enterprises can now identify new partnership opportunities, competitive threats and quickly react to the ever-changing landscape.

Causal inference is a hot topic in machine learning, and there are many excellent primers on the theory of causal inference available [1–4]. But much fewer examples of real-world applications of machine-learning-powered causal inference exist. This article introduces one such example from an industry context, using a (public) real-world dataset. It is aimed at a technical audience with an understanding of the basics of causality. Specifically, I will look at the "ideal" scenario of price elasticity estimation [2, 5].

The common belief about the growing medium of livestreaming is that its value lies in its "live" component. In this paper, we leverage data from a large livestreaming platform to examine this belief. We are able to do this as this platform also allows viewers to purchase the recorded version of the livestream. We summarize the value of livestreaming content by estimating how demand responds to price before, on the day of, and after the livestream. We do this by proposing a generalized Orthogonal Random Forest framework. This framework allows us to estimate heterogeneous treatment effects in the presence of high-dimensional confounders whose relationships with the treatment policy (i.e., price) are complex but partially known. We find significant dynamics in the price elasticity of demand over the temporal distance to the scheduled livestreaming day and after. Specifically, demand gradually becomes less price sensitive over time to the livestreaming day and is inelastic on the livestreaming day. Over the post-livestream period, demand is still sensitive to price, but much less than the pre-livestream period. This indicates that the vlaue of livestreaming persists beyond the live component. Finally, we provide suggestive evidence for the likely mechanisms driving our results. These are quality uncertainty reduction for the patterns pre- and post-livestream and the potential of real-time interaction with the creator on the day of the livestream.

In this paper, by leveraging abundant observational transaction data, we propose a novel data-driven and interpretable pricing approach for markdowns, consisting of counterfactual prediction and multi-period price optimization. Firstly, we build a semi-parametric structural model to learn individual price elasticity and predict counterfactual demand. This semi-parametric model takes advantage of both the predictability of nonparametric machine learning model and the interpretability of economic model. Secondly, we propose a multi-period dynamic pricing algorithm to maximize the overall profit of a perishable product over its finite selling horizon. Different with the traditional approaches that use the deterministic demand, we model the uncertainty of counterfactual demand since it inevitably has randomness in the prediction process. Based on the stochastic model, we derive a sequential pricing strategy by Markov decision process, and design a two-stage algorithm to solve it. The proposed algorithm is very efficient. It reduces the time complexity from exponential to polynomial. Experimental results show the advantages of our pricing algorithm, and the proposed framework has been successfully deployed to the well-known e-commerce fresh retail scenario - Freshippo.