Leveraging human preferences for steering the behavior of Large Language Models (LLMs) has demonstrated notable success in recent years. Nonetheless, data selection and labeling are still a bottleneck for these systems, particularly at large scale. Hence, selecting the most informative points for acquiring human feedback may considerably reduce the cost of preference labeling and unleash the further development of LLMs. Bayesian Active Learning provides a principled framework for addressing this challenge and has demonstrated remarkable success in diverse settings. However, previous attempts to employ it for Preference Modeling did not meet such expectations. In this work, we identify that naive epistemic uncertainty estimation leads to the acquisition of redundant samples. We address this by proposing the Bayesian Active Learner for Preference Modeling (BAL-PM), a novel stochastic acquisition policy that not only targets points of high epistemic uncertainty according to the preference model but also seeks to maximize the entropy of the acquired prompt distribution in the feature space spanned by the employed LLM. Notably, our experiments demonstrate that BAL-PM requires 33\% to 68\% fewer preference labels in two popular human preference datasets and exceeds previous stochastic Bayesian acquisition policies.

Nowadays, recommendation systems have become crucial to online platforms, shaping user exposure by accurate preference modeling. However, such an exposure strategy can also reinforce users' existing preferences, leading to a notorious phenomenon named filter bubbles. Given its negative effects, such as group polarization, increasing attention has been paid to exploring reasonable measures to filter bubbles. However, most existing evaluation metrics simply measure the diversity of user exposure, failing to distinguish between algorithmic preference modeling and actual information confinement. In view of this, we introduce Bubble Escape Potential (BEP), a behavior-aware measure that quantifies how easily users can escape from filter bubbles. Specifically, BEP leverages a contrastive simulation framework that assigns different behavioral tendencies (e.g., positive vs. negative) to synthetic users and compares the induced exposure patterns. This design enables decoupling the effect of filter bubbles and preference modeling, allowing for more precise diagnosis of bubble severity. We conduct extensive experiments across multiple recommendation models to examine the relationship between predictive accuracy and bubble escape potential across different groups. To the best of our knowledge, our empirical results are the first to quantitatively validate the dilemma between preference modeling and filter bubbles. What's more, we observe a counter-intuitive phenomenon that mild random recommendations are ineffective in alleviating filter bubbles, which can offer a principled foundation for further work in this direction.

Watch time is widely used as a proxy for user satisfaction in video recommendation platforms. However, raw watch times are influenced by confounding factors such as video duration, popularity, and individual user behaviors, potentially distorting preference signals and resulting in biased recommendation models. We propose a novel relative advantage debiasing framework that corrects watch time by comparing it to empirically derived reference distributions conditioned on user and item groups. This approach yields a quantile-based preference signal and introduces a two-stage architecture that explicitly separates distribution estimation from preference learning. Additionally, we present distributional embeddings to efficiently parameterize watch-time quantiles without requiring online sampling or storage of historical data. Both offline and online experiments demonstrate significant improvements in recommendation accuracy and robustness compared to existing baseline methods.

Reinforcement learning (RL) has recently proven effective at scaling chain-of-thought (CoT) reasoning in large language models on tasks with verifiable answers. However, extending RL to more general non-verifiable tasks, typically in the format of human preference pairs, remains both challenging and underexplored. In this work, we propose Dual-Weighted Reinforcement Learning (DWRL), a new framework for preference modeling that integrates CoT reasoning with the Bradley-Terry (BT) model via a dual-weighted RL objective that preserves preference-modeling inductive bias. DWRL approximates the maximum-likelihood objective of the BT model with two complementary weights: an instance-wise misalignment weight, which emphasizes under-trained pairs misaligned with human preference, and a group-wise (self-normalized) conditional preference score, which promotes promising thoughts. In this paper, we apply DWRL to preference modeling by training generative preference models (GPMs) to first generate a thought and then predict the human preference score. Across multiple benchmarks and model scales (Llama3 and Qwen2.5), DWRL consistently outperforms both GPM baselines and scalar models, while producing coherent, interpretable thoughts. In summary, our results position DWRL as a general framework for reasoning-enhanced preference learning beyond verifiable tasks.

Sequential recommendation systems aspire to profile users by interpreting their interaction histories, echoing how humans make decisions by weighing experience, relative preference strength, and situational relevance. Yet, existing large language model (LLM)-based recommenders often fall short of mimicking the flexible, context-aware decision strategies humans exhibit, neglecting the structured, dynamic, and context-aware mechanisms fundamental to human behaviors. To bridge this gap, we propose RecPO, a preference optimization framework that models structured feedback and contextual delay to emulate human-like prioritization in sequential recommendation. RecPO exploits adaptive reward margins based on inferred preference hierarchies and temporal signals, enabling the model to favor immediately relevant items and to distinguish between varying degrees of preference and aversion. Extensive experiments across five real-world datasets demonstrate that RecPO not only yields performance gains over state-of-the-art baselines, but also mirrors key characteristics of human decision-making: favoring timely satisfaction, maintaining coherent preferences, and exercising discernment under shifting contexts.

We address this by proposing the B ayesian A ctive L earner for P reference M odeling (BAL-PM), a novel stochastic acquisition policy that not only targets points of high epistemic uncertainty according to the preference model but also seeks to maximize the entropy of the acquired prompt distribution in the feature space spanned by the employed LLM.

To address these challenges, we consider the two-step preference modeling procedure that first resolves the under-specification by selecting a context, and then evaluates preference with respect to the chosen context.

Personalizing AI systems requires understanding not just what users prefer, but the reasons that underlie those preferences - yet current preference models typically treat human judgment as a black box. We introduce PrefPalette, a framework that decomposes preferences into attribute dimensions and tailors its preference prediction to distinct social community values in a human-interpretable manner. PrefPalette operationalizes a cognitive science principle known as multi-attribute decision making in two ways: (1) a scalable counterfactual attribute synthesis step that involves generating synthetic training data to isolate for individual attribute effects (e.g., formality, humor, cultural values), and (2) attention-based preference modeling that learns how different social communities dynamically weight these attributes. This approach moves beyond aggregate preference modeling to capture the diverse evaluation frameworks that drive human judgment. When evaluated on 45 social communities from the online platform Reddit, PrefPalette outperforms GPT-4o by 46.6% in average prediction accuracy. Beyond raw predictive improvements, PrefPalette also shed light on intuitive, community-specific profiles: scholarly communities prioritize verbosity and stimulation, conflict-oriented communities value sarcasm and directness, and support-based communities emphasize empathy. By modeling the attribute-mediated structure of human judgment, PrefPalette delivers both superior preference modeling and transparent, interpretable insights, and serves as a first step toward more trustworthy, value-aware personalized applications.