Intello Labs, a global artificial intelligence (AI) powered quality assaying start-up, formally announced the launch of their Praman business today, which has been in stealth mode over the past few months. Praman is ground-breaking agriculture produce trade exchange platform, with integrated quality assessment. Praman is building a much-needed quality layer between farmers and traders to accelerate and accomplish the digital transformation of Indian agriculture. Within a few months since its launch, Praman has already achieved a monthly gross transaction value (GTV) of US$ 40 million. Praman has successfully re-engineered auctions and trade through AI-based quality assessment, making them data-driven and digital.