On this episode of Brains Behind AI, Ari and Natalie met with Bobby Palmer, the President and CEO of PotentiaMetrics, an Austin-based healthcare data and AI company. PotentiaMetrics' data analytics and artificial intelligence platforms help providers, payers and medical technology companies inform personalized treatment plans by comparing patient-level outcome data related to survival, quality of life and cost of care. These companies use PotentiaMetrics platforms to compare effectiveness, adjust for risk, and track outcomes-based performance metrics. Bobby has been a business owner and CEO for over 20 years, creating the vision and strategic direction to develop multi-institutional, real-world outcomes registries that enable the creation of unique and personalized AI platforms. Bobby received his MBA from Washington University in St. Louis.