Look Up Mashable's Best: E-readers, robovacs, laptops, earbuds, smart home and more Say More Safety Net Creator Hub Versus Gift Ideas For Everyone On Your List Mashable Selects Switch Off Trending Now In My Bag VidCon with Mashable All Series Meet'Polyester:' Gen Z's new way to call you fake Calling something polyester means it feels cheap, artificial, or painfully generic -- no fabric tag required. Olivia Tauber is the deputy editor of digital culture, covering creators, media, movies, beauty, and more. Based in New York, her work has appeared in The New York Times, Vanity Fair, The Cut, Teen Vogue, Complex, and Interview Magazine. She holds a Master's degree in Journalism from NYU and a Bachelor's from the University of Michigan. She also runs Fan Mail, a weekly pop-culture newsletter.

This story originally appeared in Grist and is part of the Climate Desk collaboration. In 2023, the fast-fashion giant Shein was everywhere. Influencers' "#sheinhaul" videos advertised the company's trendy styles on social media, garnering billions of views. At every step, data was created, collected, and analyzed. To manage all this information, the fast fashion industry has begun embracing emerging AI technologies.