Before employing artificial intelligence (AI) to find job candidates, Southwest Airlines had no definitive way to track the success of the company's email and website hiring campaigns. The airline also couldn't queue up potential applicants who'd logged into a job listings page and left before an applicable position had been posted. Since it began using an AI-enabled hiring platform from tech firm Phenom, the airline now has "a warm pipeline of candidates" it can draw on whenever jobs opportunities arise, according to Kelby Tansey, manager for recruitment marketing at Southwest Airlines. Tansey said the airline can now reach out to "passive" job candidates who came to Southwest but couldn't find an open position at the time. "We'll drive them into certain pipelines within the Phenom platform so we can capture their resume, their skills, and note some of those candidates and then let them know when the job opens up," Tansey said.

Everyone is looking for a more intuitive, personalized experience in everything we do. The best user experiences feel effortless, providing instant recommendations that give us what we need without forcing us to spend valuable time deciding on our preferences. Think of any light-touch, data-rich experience leading you to where you need to go, offering you something you did not anticipate or assisting you with the solution you were looking for. Although everyone is familiar with the experience, not all understand what goes behind the scenes to make it possible: artificial intelligence (AI). Artificial intelligence is the fuel that gives life to extraordinary user experiences.

Phenom's AI enables recruiters to find the right fits faster and job seekers searching for a new ... [ ] opportunity to find appropriate roles without wasting a lot of time. In this tight, hot labor market, artificial intelligence is gaining attention as a compelling and effective way to improve the hiring process. Phenom, an Ambler, Pennsylvania-based company, effectively uses artificial intelligence to automate tasks and personalize job searches. Usually disruptive tech companies are found in Silicon Valley or major tech hubs. Phenom, based in a small town outside of Philadelphia, the startup has quietly become a billion-dollar unicorn. Phenom CEO Mahe Bayireddi said that his company relies upon AI to match people with the right jobs.

Talent departments are spending $250 billion on recruitment, interviewing and candidate assessment solutions. But as employers invest in these disparate technologies, they sacrifice efficiency and deliver a disconnected experience throughout the talent lifecycle. Phenom, a leader in Talent Experience Management (TXM), is a single platform that individualizes the end-to-end talent journey for candidates, recruiters, employees and management. The company recenlty released its report, Chatbots for Recruiting: 2020 Benchmarks, which analyzes more than 20 million chatbot interactions from over 100 Phenom Bot deployments. The report showcases how career sites with chatbots convert more applicants and nearly double the number of candidate leads.