We all know that there are troves of data that exist online about us and our browsing, clicking, and spending habits. However, given all that information and the people that spend their lives on the internet, how do those who tailor the ads we see parse that information? As with many things these days, it's useful to have machines to help. RJ Talyor is the CEO and founder of Pattern89, an Indianapolis-based marketing firm using the power of artificial intelligence (AI) to help advertisers figure out what works and what doesn't when it comes to the ads we see everyday. I spoke with him about how AI is helping marketers figure out not only who to target, but what elements to include in those ads.

CloudCommerce, Inc, a leading provider of digital advertising solutions, announced that it has entered into a license agreement with Pattern89 to add its artificial intelligence (AI) technology to SWARM, the Company's proprietary audience intelligence solution. Pattern89, a leading developer of artificial intelligence solutions for marketers, offers a predictive creative performance platform that allows advertisers to know the performance of ads before the launch of a campaign. By adding Patter89 to its growing tech stack, CloudCommerce's SWARM will allow the Company's clients to know why some creative works better than others and how to construct media that performs. With the Predict89 layer in place, SWARM will analyze 2,900 creative dimensions of a client's ads. It will cross-analyze billions of Facebook advertiser data points, within its proprietary data set. Then, using artificial intelligence it will find statistically significant creative to improve campaign performance.