Iguazio, the data science platform built for production and real-time machine learning applications, announced it has been deployed by mobile software company PadSquad, to improve the relevance and performance of the digital campaigns they run for their customers worldwide. PadSquad is revolutionizing traditional media with interactive features and innovative technologies that transform the audiences' experience and engagement with ad creatives. Iguazio was deployed by PadSquad to use AI to improve ad performance and reduce media costs for their customers. They do this by ingesting and acting upon real-time events – from contextual content on the page, engagement with creative elements like video views, swipeable panels, and hot spots, to the season and time of day – at a rate of over 3,000 events per second. Utilizing online and offline behavioral data from multiple sources, available to them through third-party platforms and their own internal tools, Padsquad can now harness machine learning to optimize ad performance and provide a better and more personalized user experience for their customers' audiences.