The automotive ecosystem is an almost $2T marketplace which consists of a large number of integrated markets. Beyond the automotive OEMs, these include rental companies, auto financing, auto insurance, gas stations (energy), media (radio, billboard in particular), maintenance services, public sector infrastructure, and even emergency services. Autonomous capability has been touted as the disruptive change agent by the media and investors alike. However, autonomy has proven to be very difficult at a technological level. As "Measurable Safety, The Missing Ingredient To Demonstrating ADAS Value" discusses, even ADAS, the simpler poor cousin to advanced mobility systems, is not ready for prime time.

Even if self-driving cars aren't part of our daily lives yet, vehicles are becoming internet-connected at a rapid pace. Gartner predicts that one fifth of all autos on the road, and great majority of new vehicles being produced worldwide will have wireless network connectivity by 2020. Yet, few organizations have access to use the data generated by these vehicles today. That's where Otonomo, a startup based in Herzliya, Israel comes in. The company's systems gather up driver and vehicle data from disparate automakers and original equipment manufacturers.