The first video shows a man who thinks he's talking to a woman (bottom right corner) but is actually talking to a man (top left corner) and the second videos is deepfake demo. New generative Artificial Intelligence (AI) systems have captivated the world's imagination with promise and potential. AI's ability to analyze vast amounts of data and make autonomous decisions is a source of both awe and anxiety. People worry about bias in decision-making, the invasion of privacy, job displacement, and even the existential fear of machines becoming uncontrollable. How can we make sure AI benefits society? The National Telecommunications and Information Administration (NTIA) has responded by seeking input on how to ensure that AI companies are "accountable."

The US government is taking its first tentative steps toward establishing rules for artificial intelligence tools, as the frenzy over generative AI and chatbots reach a fever pitch. The US commerce department on Tuesday announced it is officially requesting public comment on how to create accountability measures for AI, seeking help on how to advise US policymakers to approach the technology. "In the same way that financial audits created trust in the accuracy of financial statements for businesses, accountability mechanisms for AI can help assure that an AI system is trustworthy," said Alan Davidson, the head of the National Telecommunications and Information Administration (NTIA), at a press conference at the University of Pittsburgh. Davidson said that the NTIA is seeking feedback from the public, including from researchers, industry groups, and privacy and digital rights organizations on the development of audits and assessments of AI tools created by private industry. He also said that the NTIA looking to establish guardrails that would allow the government to determine whether AI systems perform the way companies claim they do, whether they are safe and effective, whether they have discriminatory outcomes or "reflect unacceptable levels of bias", whether they spread or perpetuate misinformation, and whether they respect individuals' privacy.

China has released a new draft regulation that it says is necessary to ensure the safe development of generative artificial intelligence (AI) technologies, such as ChatGPT. While it supports the innovative use of AI algorithms to improve user experience and access to information, the growth of such applications can lead to abuse. Emphasis should be placed on such tools and data resources to be used safely and reliably, said the Cyberspace Administration of China (CAC). Regulations were needed to drive a healthy and sustainable development of generative AI algorithms, said the government agency, as it published the draft laws on its website. Under the proposed rules, operators will be required to send their applications to regulators for "safety reviews" before offering the services to the public, according to a report by state-owned media Global Times.

Now, the US government is trying to get a handle on things. The National Telecommunications and Information Administration (NTIA) is asking for public comments on possible regulations to hold AI creators accountable. The measures will ideally help the Biden administration ensure these models work as promised "without causing harm," the NTIA says. Hopefully, they'll also speak to experts, too, and not just rely on the anonymous internet public. Get our daily audio briefings, Monday through Friday, by subscribing right here.

American officials are taking further steps to set rules for AI systems like ChatGPT. The National Telecommunications and Information Administration (NTIA) is asking for public comments on possible regulations that hold AI creators accountable. The measures will ideally help the Biden administration ensure that these models work as promised "without causing harm," the NTIA says. While the request is open-ended, the NTIA suggests input on areas like incentives for trustworthy AI, safety testing methods and the amount of data access needed to assess systems. The agency is also wondering if different strategies might be necessary for certain fields, such as healthcare.

The US government is taking its first tentative steps toward establishing rules for artificial intelligence tools, as the frenzy over generative AI and chatbots reach a fever pitch. The US commerce department on Tuesday announced it is officially requesting public comment on how to create accountability measures for AI, seeking help on how to advise US policymakers to approach the technology. "In the same way that financial audits created trust in the accuracy of financial statements for businesses, accountability mechanisms for AI can help assure that an AI system is trustworthy," said Alan Davidson, the head of the National Telecommunications and Information Administration (NTIA), at a press conference at the University of Pittsburgh. Davidson said that the NTIA is seeking feedback from the public, including from researchers, industry groups, and privacy and digital rights organizations on the development of audits and assessments of AI tools created by private industry. He also said that the NTIA looking to establish guardrails that would allow the government to determine whether AI systems perform the way companies claim they do, whether they are safe and effective, whether they have discriminatory outcomes or "reflect unacceptable levels of bias", whether they spread or perpetuate misinformation, and whether they respect individuals' privacy.

The National Telecommunications & Information Administration released Thursday a list of voluntary privacy best practices for commercial and non-commercial drone users, in the wake of concerns that drones could encroach on individual privacy and open a new front in the collection of personal data for commercial use. The privacy guidance, arrived at in consensus with drone organizations and companies like Amazon and Google's parent Alphabet, recommends that drone operators who collect personal data should have a privacy policy that explains what personally identifiable information they will collect, for what purpose the data is collected and if it will be shared with others, including in response to requests from law enforcement agencies. The guidelines also encourage drone operators to avoid using or sharing personal data for marketing purposes without consent of the individual. Drone operators should also not use personal data without consent for "employment eligibility, promotion, or retention; credit eligibility; or health care treatment eligibility other than when expressly permitted by and subject to the requirements of a sector-specific regulatory framework." Data collected should also not be held beyond a reasonable period, without the consent of the individual, or in exceptional circumstances, such as legal disputes or safety incidents.