The plant-based food industry is booming, but there is still some disconnect in how plant-based options look and taste compared to their animal-made counterparts. Experts in the food industry believe artificial intelligence (AI) is that missing ingredient. Food-tech company NotCo recently released its plant-based milk, called NotMilk, that looks and tastes like dairy milk, to Whole Foods stores nationwide. The company has mastered the art of creating plant-based foods that taste, feel, and look just like their animal-based counterparts using AI. "To me, you have more than 400,000 species of plants in this world that you can explore, and we have no idea what they can do," NotCo founder and CEO Matias Muchnick told Lifewire in a phone interview.

Throughout my half-decade of working at Well Good, I've become an accidental alternative milk connoisseur. Avocado milk, barley milk, pili nut milk, and chia milk have all made their way into my fridge at some point. So when I got a tip about yet another vegan option hitting store shelves, I had to admit, I was skeptical. Does the world really need another alt-milk?Jeff Bezos is betting on the answer to that question being yes. The Amazon CEO is backing a new product called NotMilk, created by NotCo, known as the "Impossible Foods" of Latin America.