Spotify has made another acquisition of a startup: Paris-based machine-learning firm Niland. "Niland has changed the game for how AI technology can optimise music search and recommendation capabilities and shares Spotify's passion for surfacing the right content to the right user at the right time," announced Spotify in a blog post. "The team from Niland will join our New York office and help Spotify continue innovating and improving our recommendation and personalisation technologies resulting in more music discovery which benefits both fans and artists." This is just the latest acquisition for Spotify as it cherry-picks from the pool of music/tech startups. In March, it bought British firm Sonalytic, which had developed music-identification and TV/radio-monitoring technology.

Spotify has announced the acquisition of Niland, a machine learning startup based out of Paris. The music company made the announcement itself this week, explaining that Niland shares its'passion for surfacing the right content to the right user at the right time.' Spotify plans to use the company's technology and know-how to improves its own recommendation abilities, doing so with the power of artificial intelligence behind it. Spotify announced the acquisition on Wednesday, saying that the Niland team will be joining the music company's own team in its New York office. The terms of the deal weren't revealed, such as how much Spotify paid for the company or when the deal was finalized. We do know, however, that personalized recommendations on Spotify are about to get much better than to the startup's work in machine learning and artificial intelligence.

Spotify's editorial selection and music discovery process are hard to beat (ahem, Google Play Music) and it might get a little better with the company's latest acquisition. The music streaming service has just picked up Niland, a Paris-based machine learning startup that focuses on music search and recommendations. "The team from Niland will join our New York office and help Spotify continue innovating and improving our recommendation and personalization technologies resulting in more music discovery, which benefits both fans and artists," a press release says. "The best part of our journey was hearing from our clients how they were using Niland API to create innovative products that help musicians cut through the noise," Niland writes. Spotify has absorbed AI-minded companies in the past, and its Discover Weekly playlists have proven pretty popular with listeners.

Spotify has made its fourth acquisition of the year after it announced that AI startup Niland has joined its ranks. Paris-based Niland offered an API-based product focused on providing more accurate search and recommendation options for music. Spotify said the French company will join its R&D team which is based in New York to help hone its personalization and recommendation features for users. "Niland has changed the game for how AI technology can optimize music search and recommendation capabilities and shares Spotify's passion for surfacing the right content to the right user at the right time," Spotify said in a statement. "We will keep working on new ways to better understand music to craft better innovative listening and discovery experiences," Niland's founding team wrote on its website.

Music streaming service Spotify on Wednesday disclosed it has acquired the team and technology behind Niland, a French start-up with a service for delivering music recommendations. The move signals that Spotify wants to incorporate more artificial intelligence (AI) into its system as it fights off competition from alternatives like Apple Music. Niland is not well-known in the field of AI. But for years its CEO, Damien Tardieu, has done research on ways to extract meaningful information from raw music content in order to form connections with other music. This approach differs from collaborative filtering, one of the techniques that Spotify and others use.