The elevator landed on the suite level of Lower.com Field in Columbus, Ohio, and emptied out into a miniature CES full of soccer's latest and greatest technological achievements. On July 24 and 25, as a sort of VIPs-only sideshow to the Major League Soccer All-Star Game, the MLS held this expo to demonstrate what's next for the sport, a commercial for what the league says soccer will soon be. That future, it seems, is rich with data--more than you can appreciate. Every slight movement and every split-second reaction is converted into data and then informs some other system: on-field reviews, advanced statistics, generative A.I. chatbots, and virtual reality experiences. The promise is that it'll unlock plenty of new, custom experiences on the field and for viewers at home.

Is broccoli or beetroot the best option for your personal health? Which foods are likely to trigger the biggest glucose spikes or cholesterol surges in your blood? Custom diets are the next frontier in nutrition science – and artificial intelligence (AI) will play a key role in figuring out what each of us should, and shouldn't, be eating. An ambitious program called Nutrition for Precision Health (NPH) kicked off in the US in January 2022 when the National Institutes of Health (NIH) awarded $170 million to fund institutions across the country to conduct a five-year study with 10,000 participants. CNN spoke to Holly Nicastro, program director in the NIH office of nutrition research and coordinator of NPH, about the aims and scale of the project and how AI can benefit our health by helping to devise optimal diets for every individual.

SF Studios, the Scandinavian company celebrating its 100th anniversary this year, is developing an English-language series based on Max Tegmark's 2007 bestseller "Life 3.0: Being Human in the Age of Artificial Intelligence." The science-fiction series will follow a group of young scientists working at a startup who discover the first artificial intelligence and envision ways in which it could be used to create a better world, which leads to a clash of ideals. The show is a fictionalized treatment of Tegmark's exploration of the ramifications of AI, which was translated in multiple languages and published around the world. Fredrik Wikström Nicastro, the senior VP of international production, said the "series will be character-driven as well as boasts a dramatic dimension and a tone similar to'The Social Network' and'Her.'" The series will also explore ways in which AI can affect crime, war, justice, jobs and society through the journey of these young scientists, said Wikström Nicastro, whose production credits include "Borg/McEnroe" and "Easy Money."