"Empower bottom-up innovation and amazing things will happen." He was responsible for one of those amazing things: a way to help Spotify users discover new music called Discover Weekly. This tool launched about a year ago; it now has 40 million users and is helping to build the careers of new artists. Newett joined Spotify in 2013, initially working on a team developing a web page with personalized information, news about artists, album releases, and local concerts, along with a recommender system that offered suggestions of albums a user might find appealing. The recommendation feature, Newett recalled, seemed like a good idea, but wasn't heavily used.