Large language models (LLMs) have triggered tremendous success to empower our daily life by generative information. The personalization of LLMs could further contribute to their applications due to better alignment with human intents. Towards personalized generative services, a collaborative cloud-edge methodology is promising, as it facilitates the effective orchestration of heterogeneous distributed communication and computing resources. In this article, we put forward NetGPT to capably synergize appropriate LLMs at the edge and the cloud based on their computing capacity. In addition, edge LLMs could efficiently leverage location-based information for personalized prompt completion, thus benefiting the interaction with the cloud LLM. In particular, we present the feasibility of NetGPT by leveraging low-rank adaptation-based fine-tuning of open-source LLMs (i.e., GPT-2-base model and LLaMA model), and conduct comprehensive numerical comparisons with alternative cloud-edge collaboration or cloud-only techniques, so as to demonstrate the superiority of NetGPT. Subsequently, we highlight the essential changes required for an artificial intelligence (AI)-native network architecture towards NetGPT, with emphasis on deeper integration of communications and computing resources and careful calibration of logical AI workflow. Furthermore, we demonstrate several benefits of NetGPT, which come as by-products, as the edge LLMs' capability to predict trends and infer intents promises a unified solution for intelligent network management & orchestration. We argue that NetGPT is a promising AI-native network architecture for provisioning beyond personalized generative services.

All data on the Internet are transferred by network traffic, thus accurately modeling network traffic can help improve network services quality and protect data privacy. Pretrained models for network traffic can utilize large-scale raw data to learn the essential characteristics of network traffic, and generate distinguishable results for input traffic without considering specific downstream tasks. Effective pretrained models can significantly optimize the training efficiency and effectiveness of downstream tasks, such as application classification, attack detection and traffic generation. Despite the great success of pretraining in natural language processing, there is no work in the network field. Considering the diverse demands and characteristics of network traffic and network tasks, it is non-trivial to build a pretrained model for network traffic and we face various challenges, especially the heterogeneous headers and payloads in the multi-pattern network traffic and the different dependencies for contexts of diverse downstream network tasks. To tackle these challenges, in this paper, we make the first attempt to provide a generative pretrained model NetGPT for both traffic understanding and generation tasks. We propose the multi-pattern network traffic modeling to construct unified text inputs and support both traffic understanding and generation tasks. We further optimize the adaptation effect of the pretrained model to diversified tasks by shuffling header fields, segmenting packets in flows, and incorporating diverse task labels with prompts. With diverse traffic datasets from encrypted software, DNS, private industrial protocols and cryptocurrency mining, expensive experiments demonstrate the effectiveness of our NetGPT in a range of traffic understanding and generation tasks on traffic datasets, and outperform state-of-the-art baselines by a wide margin.