Predictive Purchases: Let's say your user went on to the mobile app sometime back to conduct a few purchases. There you have the purchase history that you can look into at any given time. You should know what kind of items the user has been browsing for a while. It could be bow ties, shoes etc. once you have the list handy, you can predict what the customer visiting your shop regularly is going to buy. You can show them more such stuff, and even ensure they go through the funnel to complete the purchase.

Predictive Purchases: Let's say your user went on to the mobile app sometime back to conduct a few purchases. There you have the purchase history that you can look into at any given time. You should know what kind of items the user has been browsing for a while. It could be bow ties, shoes etc. once you have the list handy, you can predict what the customer visiting your shop regularly is going to buy. You can show them more such stuff, and even ensure they go through the funnel to complete the purchase.

Why This Matters: While TV companies tout navigation, Silicon Valley giants are using AI, personalization to draw viewers to OTT. Leave it to a reporter to find a good navigation tool. Former CBS News and CNN executive Jon Klein believes the TV business needs artificial intelligence to compete with the digital giants whose streaming and over-the-top video offering are accumulating viewers and revenues. Klein is worth listening to. At CNN, he was an early adopter of social media as a newsgathering tool.

According to BBC boss Tony Hall, the iPlayer needs to be reinvented with new technology such as voice recognition and artificial intelligence to stay ahead of "rapid growth by our competitors". He didn't name them, but those competitors are Netflix and Amazon which have in a relatively short space of time, elbowed their way into the TV market. From Stranger Things and The Crown on Netflix to The Grand Tour and Transparent on Amazon Prime, online only shows have become core components of what we watch. But while both Netflix and Amazon have invested heavily in content, it was the quality and simplicity of their technology that provided the foundation of their success. The iPlayer may have led the online TV revolution, but it has since fallen behind in features and usability. Hall is obviously aware of this, but for all his ambition, there are a host of reasons why the BBC will find it difficult, if not impossible, to make the iPlayer as good.

Rami Malek said it better than anyone: "Please tell me you're seeing this, too." It was a reference to his Mr. Robot character Elliot's tenuous grip on reality, but as he stood there accepting his Emmy for Outstanding Lead Actor in a Drama Series, it was also the phrase so many viewers had to be whispering to themselves for hours. Throughout last night's telecast, underdogs like Orphan Black's Tatiana Maslany actually won, TV's growing diversity was celebrated (take that, Oscars), and streaming services proved their method of shaking up the TV model was working by scoring scads of trophies. It felt like a dream. Sure, Jimmy Kimmel wasn't the best host, and there was a sense of immobility at the top, as HBO's Veep and Game of Thrones took home Outstanding Comedy Series and Outstanding Drama Series, respectively, for the second year in a row.

One-fifth of the films and television shows offered in the European Union by on-demand providers like Netflix, iTunes and Amazon would have to be Europe-made under new proposals issued Wednesday. The quota would match one that already exists for TV networks in European countries and aims to protect the film industry, culture and national languages of the EU's 28 states in an increasingly globalized world dominated by programs in English and from the U.S. The proposal, however, is not popular in the industry and was immediately criticized by some. "Cultural quotas are outdated and unnecessary -- video-on-demand providers are already investing heavily into European local content," said James Waterworth, vice president of Europe operations for the CCIA computer and Internet industry association. Officials from the European Commission, the EU executive branch that made the proposal Wednesday, noted that Netflix's library is already made up of 21% European content, while other providers have up to 30%. "These percentages are not going to represent a major effort," said Guenther Oettinger, the commissioner responsible for Europe's digital market. "We are providing a certain degree of security for the European film industry."