How Artificial Intelligence is Affecting Mobile App Personalisation - Irish Tech News

Predictive Purchases: Let's say your user went on to the mobile app sometime back to conduct a few purchases. There you have the purchase history that you can look into at any given time. You should know what kind of items the user has been browsing for a while. It could be bow ties, shoes etc. once you have the list handy, you can predict what the customer visiting your shop regularly is going to buy. You can show them more such stuff, and even ensure they go through the funnel to complete the purchase.