Diffusion models have emerged as a powerful paradigm for generative sequential recommendation, which typically generate next items to recommend guided by user interaction histories with a multi-step denoising process. However, the multistep process relies on discrete approximations, introducing discretization error that creates a trade-off between computational efficiency and recommendation effectiveness. To address this trade-off, we propose TA-Rec, a two-stage framework that achieves one-step generation by smoothing the denoising function during pretraining while alleviating trajectory deviation by aligning with user preferences during fine-tuning. Specifically, to improve the efficiency without sacrificing the recommendation performance, TA-Rec pretrains the denoising model with Temporal Consistency Regularization (TCR), enforcing the consistency between the denoising results across adjacent steps. Thus, we can smooth the denoising function to map the noise as oracle items in one step with bounded error. To further enhance effectiveness, TA-Rec introduces Adaptive Preference Alignment (APA) that aligns the denoising process with user preference adaptively based on preference pair similarity and timesteps. Extensive experiments prove that TA-Rec's two-stage objective effectively mitigates the discretization errors-induced trade-off, enhancing both efficiency and effectiveness of diffusion-based recommenders.

Collaborative filtering (CF) methods are now facing the challenge of data sparsity in recommender systems. In order to reduce the effect of data sparsity, researchers proposed contrastive learning methods to extract self-supervised signals from raw data. Contrastive learning methods address this problem by graph augmentation and maximizing the consistency of node representations between different augmented graphs. However, these methods tends to unintentionally distance the target node from its path nodes on the interaction path, thus limiting its effectiveness. In this regard, we propose a solution that uses paths as samples in the contrastive loss function. In order to obtain the path samples, we design a path sampling method.

With the growing size of data and models in Large Recommendation Models, the time required for debugging has become increasingly prohibitive, underscoring the urgent need for effective guidance in parameter configuration. The Scaling Law (SL) offers analogous guidance in the Sequential Language domain, having achieved significant success by predicting model loss when scaling model size. However, the existing guidance from SL for Sequential Recommendation (SR) remains qualitative, which is because quantitative analysis of SL on SR encounters challenges with quality measurement on redundant sequences along with loss-performance discrepancy. In response, we introduce the Performance Law (P-Law) for SR models, which predicts model performance across various settings, intending to provide a quantitative framework for guiding the parameter optimization of future models. Initially, Performance Law utilizes Real Entropy to measure data quality, aiming to remove the low-quality influence of low-entropy redundant sequences. Subsequently, Performance Law investigates a fitting decay term, which facilitated the prediction of the major loss-performance discrepancy phenomena of overfitting, ultimately achieving quantitative performance prediction. Extensive experiment on various datasets demonstrates the effectiveness of Performance Law by displaying exceptional quantitative prediction ability against the original and modified qualitative SL. Additional application experiments on optimal parameter prediction and model expansion potential prediction also demonstrated the broad applicability of the Performance Law.

This paper presents a novel value-aware approach to product recommendation that simultaneously addresses the high dimensionality and sparsity of user-item data while explicitly incorporating the contribution of each product and user to overall sales revenue. The proposed framework encodes revenue contributions in the user-item matrix and computes customer similarity directly on this basis using suitable distance measures. This enables the segmentation of users according to the revenue-based similarity of their purchase baskets and supports recommendations aligned with profitability objectives. We compare conventional similarity metrics with a novel alternative tailored to high-dimensional contexts and propose three recommendation strategies based on revenue share, product popularity, and expected profit generation. The effectiveness of the proposed method is validated through simulation experiments and a real-world application using the UCI Online Retail dataset.

Domain adaptation aims to transfer the knowledge learned on (data-rich) source domains to (low-resource) target domains, and a popular method is invariant representation learning, which matches and aligns the data distributions on the feature space. Although this method is studied extensively and applied on classification and regression problems, its adoption on ranking problems is sporadic, and the few existing implementations lack theoretical justifications. This paper revisits invariant representation learning for ranking. Upon reviewing prior work, we found that they implement what we call item-level alignment, which aligns the distributions of the items being ranked from all lists in aggregate but ignores their list structure. However, the list structure should be leveraged, because it is intrinsic to ranking problems where the data and the metrics are defined and computed on lists, not the items by themselves. To close this discrepancy, we propose list-level alignment--learning domain-invariant representations at the higher level of lists. The benefits are twofold: it leads to the first domain adaptation generalization bound for ranking, in turn providing theoretical support for the proposed method, and it achieves better empirical transfer performance for unsupervised domain adaptation on ranking tasks, including passage reranking.

Inspired by their powerful representation ability on graph-structured data, Graph Convolution Networks (GCNs) have been widely applied to recommender systems, and have shown superior performance. Despite their empirical success, there is a lack of theoretical explorations such as generalization properties. In this paper, we take a first step towards establishing a generalization guarantee for GCN-based recommendation models under inductive and transductive learning. We mainly investigate the roles of graph normalization and non-linear activation, providing some theoretical understanding, and construct extensive experiments to further verify these findings empirically. Furthermore, based on the proven generalization bound and the challenge of existing models in discrete data learning, we propose Item Mixture (IMix) to enhance recommendation. It models discrete spaces in a continuous manner by mixing the embeddings of positive-negative item pairs, and its effectiveness can be strictly guaranteed from empirical and theoretical aspects.