Last April, in that small glass conference room, the studio's decades of experience were marshaled in service of figuring out what Frost Giant's debut game would be called. Around the room, sheets of paper held up by blue tape were marked with key pillars of a good video game title, including "Game Fit," "Cool Factor," and for Frost Giant's debut specifically, "Hopeful/Optimistic." Tim Morten, the studio's CEO and co-founder, quietly recused himself from the selection process. Broad-shouldered and bearing a thin, near-constant smile, Morten was a selling point for the studio; some Frost Giant employees defected from high-ranking positions elsewhere to work with him. When the meeting began, he agreed to take notes.