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How artificial intelligence will boost these beauty brands' bottom line
Beauty is getting a high-tech face lift. Clinique has been a legacy cosmetics and skincare brand for 50 years. But now it's appealing to fresh-faced millennials and Gen Z shoppers with an app that uses selfies to help select the perfect products for a customer's unique complexion. The free Clinique Clinical Reality app launching Jan. 1 invites users to snap a close-up of their face, and then answer a few questions about their skin, such as how many products they use in their daily routine. Then they get matched with customized recommendations.
Country:
- Oceania > Australia (0.05)
- North America > United States > California (0.05)
- Europe (0.05)
Industry:
- Consumer Products & Services > Personal Products > Beauty Care Products (0.52)
- Banking & Finance > Trading (0.50)
Technology: